Moretti
Celebrating Italian cuisine and people coming together, I was appointed to create an altogether different pop-up restaurant for Moretti. Directing producers and a design team to deliver an exclusive food pairing experience with Gennaro Cortaldo.
In the same year, taking inspiration from where Italians spend their quality time, I was appointed to direct the design and build of an authentic Italian Piazza in Hyde Park at BST festival.
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Here’s some of the concept visuals that were presented. Directing a team of 2d and 3d designers to breakdown the experience and really thinking about each step, adding detail and authenticity at every touch point
Taking a pragmatic approach to the design meant thinking about each area of the Bar and how each space will interact with the other to tell the Piazza story. Here are a few of the visuals created covering apartments, bars, food stalls, and shops to bring the Moretti brand to life with a distinctive and memorable experience
