The idea was born from the iconic Harlequins strip design and the fabric now evolving into a super strong and durable material. The Harlequins are renowned for modern, aggressive, fast pace, rugby, which is echoed in the chosen campaign line and the futuristic art direction.

I was appointed to art direct the stills photo shoot and design master creative. I also co-directed the animated film, which was captured in a studio using time-splice technology using a 30 camera rig to achieve a 3D quality to the footage.

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