Fords Gin

Working alongside creative agency Southpaw I was appointed to navigate the new creative direction for Fords Gin. The creative idea that underpinned the new tone of voice and visual world became Shake Up The Journey.

A global campaign spanning ATL, print, digital, ooh, social and on & off trade. I collaborated with some brilliant creatives, directing photographers, illustrators, designers, animators and film crews to produce a truly integrated body of work. And as we all know, life’s more interesting when it’s mixed.

Shout out to the brilliant Jonathan Knowles for his endless amounts of energy and enthusiasm for liquid and product photography. Delivers every time.

Fords Gin Social

Fords Gin SUTJ 30s 16-9

Off the success of the Shake Up The Journey campaign I was also asked to develop an in-bar activation campaign. Cocktails From The Four Corners was born. A interactive, engaging in-bar experience that heroes key recipes and serves through a illustrated tasting map. To take the campaign online we also filmed 4 brand films in the underground cocktail bars of Shoreditch, starring internationally recognised bartenders showcasing their passion and flare for mixology.

Fords Gin CFTFC London Calling 60'

Fords Gin CFTFC Campaign Negroni 60'

Ford Gin CFTFC Martini 16x9 60'

Fords Gin CFTFC Gin&Tonic 60'

Shout out to the the brilliant and very talented illustrator Srdjan Vidakovic who I collaborated with on this piece. I hope to work with you again very soon.