Hendrick's
Hendrick’s Gin, pioneer of the premium gin category, was facing increased competition. Gin drinkers are overwhelmed with choice. The brand needed something to escape the conventional and reassert its self as the most curious choice.
This award winning campaign was split into 2 key parts. A 75 meter tube station take over at London’s King’s Cross, followed by a 3 part immersive experience. I directed all aspects of the design and production, working closely with a creative team to develop Hendrick’s distinctive brand image across all touch points.
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Step into Lesley’s launderette, named after Lesley Gracie – Hendrick’s master distiller, and crawl through a tumble dryer to gain a fresh perspective on things
Walk up to The Not-so-normal newsstand and look beyond the headlines to find more interesting stories
Pay a visit to The Automated Transport to the Marvellous (ATM) and step through a bank vault to withdraw from the usual
Each immersive experience featured a host of curious characters and situations such as being served Hendrick’s from a blowhole of a Bulgarian Rose whale, riding a bicycle that carefully cut cucumber slices and enjoying gin-infused candy floss clouds
